St. Petersburg’s Fusion 1560 sells for $81.1 million in mega apartment deal

Fusion 1560, a 325-unit complex that was in the vanguard of St. Petersburg’s apartment boom, has sold for $81.1 million to a giant Chicago firm that manages Tampa’s International Plaza.

The price is nearly $25 million more than Fusion sold for three years ago, a sign of the rebirth of the city’s once seedy Edge District. And at nearly $250,000 per unit, it is among Tampa Bay’s biggest apartment deals ever.

“It’s a vote of confidence in St. Petersburg,” said Darron Kattan, an expert in multi-family housing for Tampa’s Franklin Street brokerage.

Fusion opened in 2011 near Tropicana Field when the bay area was still struggling to recover from the 2008 financial crash. Most of its ground-floor retail space remained vacant for several years. But with downtown’s boom spreading west along Central Avenue, Fusion now houses an art gallery, pub, salon and other businesses.

The success of Fusion led to construction of the 326-unit Beacon 430, the 348-unit Hermitage and 358-unit Camden Pier District, all of which have opened downtown in the last three years. Currently underway a few blocks east of Fusion are ICON St. Petersburg, a 15-story, 368-unit building, and 930 Central Flats with 218 apartments.

The Fusion sale ranks among the top six in the bay area based on price per unit. In January, Camden Pier at 330 3rd St. S, in St. Petersburg, originally known as AER, sold for a record $127 million or $354,745 per unit.

Despite the explosive amount of apartment construction, Kattan doesn’t think the city is getting overbuilt.

“There may be some short- term challenges,” he said, “but St. Petersburg is undergoing a transformation and is becoming a 24-hour city.” That will attract more renters, especially given the shortage of affordable single-family homes, he said.

The Fusion’s new owner is TH Real Estate, one of the world’s largest real estate investment managers. Its $115 billion in assets under management in the United States, Europe and Asia include International Plaza, Tampa’s high-end shopping complex, and the 301 Business Center, a 863,000-square-foot industrial development planned for East Tampa.

The seller was another Chicago company, Mesirow Financial Real Estate Value Fund.

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About Author

John William is a cum laude graduate of the University of Miami, and has spent his lifetime in sales and marketing. The fourth generation to join his family business, John William manages all luxury residential sales and transactions within the Tampa Bay and South Florida markets. A keen industry insider with a finger on the pulse of the area, He is an expert identifying high-return acquisition and development opportunities for hungry investors both large and small while simultaneously working with homeowners and homebuyers to buy and sell the home of their dreams… often times without the need of the MLS or a For Sale sign. He also oversees all digital and print marketing for the company, and handles all sales training for new and established agents alike. He is a member of the Board of Directors of Brookwood Florida, the oldest charity in Florida, and works to raise millions of dollars annually for local charities and museums.