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New apartment building planned for St. Petersburg’s growing Edge District

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A South Florida company has started work on a 218-unit apartment building in St. Petersburg’s increasingly vibrant Edge District.

The five-story Bainbridge 930 Central Flats on Central Avenue will have studio, one- and two-bedroom apartments renting for about $1,160 to $2,500 a month. They will be in the heart of a once-tired area on the fringe of downtown that is being transformed by new bars, shops and restaurants.

They also will be near Tropicana Field, the recently relocated Chihuly Collection and a Publix that is under construction.

“We like to target millennials and young professionals, and they have a tendency nowadays to want to live in locations where they can just walk out their door and go to all of the entertainment venues,” Bob Thollander, vice president of development for the Florida region of Bainbridge Cos., said Friday.

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John William is a cum laude graduate of the University of Miami, and has spent his lifetime in sales and marketing. The fourth generation to join his family business, John William manages all luxury residential sales and transactions within the Tampa Bay and South Florida markets. A keen industry insider with a finger on the pulse of the area, He is an expert identifying high-return acquisition and development opportunities for hungry investors both large and small while simultaneously working with homeowners and homebuyers to buy and sell the home of their dreams… often times without the need of the MLS or a For Sale sign. He also oversees all digital and print marketing for the company, and handles all sales training for new and established agents alike. He is a member of the Board of Directors of Brookwood Florida, the oldest charity in Florida, and works to raise millions of dollars annually for local charities and museums.